![]() You can click through the pages just like you would an Instagram story, making them perfect for demonstrations or how-tos. Video pins are also known as ‘story pins’ that allow you to record multiple videos as well as add images, lists and custom text to a single pin. A logo, URL and short text overlay can be added as well as a longer description. Standard pins are exactly the same as regular pins, either a vertical or square static image which can appear native in the feed. There are a wide variety of ad formats that can be used to showcase your products and content throughout the platform. Now for the fun part – well, that’s only if you’re the creative type! When you create your ads, some common best practices you will need to keep in mind are: You will also be able to specify your geographical and demographical targets here, along with keywords and set the budget! 4. You can choose different ads based on what goals you want to achieve, these goals include: ![]() As your activity grows, you can expand your boards – for example, you may have different boards for different products. You will need a place to display your Pins, so you need to create a board for your brand. Once you have a business account, you can run ads on Pinterest. A business account will include features like the business hub and analytics, as well as allowing you to become a merchant and upload catalogues. Set up a business accountįirst of all, you will need to set up a business account (if you don’t already have one). These are the simple steps you need to take to start advertising on Pinterest. What do I need and how do I advertise on Pinterest? That’s not to say other industries won’t see great results, it may just need a bit more creative flare or specialist targeting. What types of businesses use Pinterest ads?ĭid you know Pinterest users spend twice as much money shopping every month compared to non-pinners? Ads on Pinterest work best for businesses with products and services that are a good fit for the platform and in industries that are popular in feeds and searches, such as: ![]() In this blog, we explore the different elements of advertising on Pinterest as well as the benefits it offers your business. Are you thinking about advertising on Pinterest? Pinterest has over 4 million users every month that want to actively search for new products – they’re highly engaged and receptive to ads. ![]()
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